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Web design / Website appraisal

A clearer brief.
A better place to begin.

You do not need to know all the answers. Explore a few possibilities, tell us what matters and leave with a useful plan for your website.

Six guided sectionsEvery question optionalDownload and keep your report

No account, uploads or automatic sending. Answers are not saved by this site; download before leaving or refreshing. Please do not enter passwords, payment details or private customer information.

Start shaping your brief

01 / Your purpose

Who is the website for?

Start with the people and the purpose. A few rough ideas are enough.

For example: a local gardening business, a community hall, an online ceramics shop, or a new service you are still shaping.

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Where are you starting? Optional

Leave this blank if you are starting fresh. Please do not include private login links.

Who would you like to reach? Optional

Choose any that fit. “Not sure yet” clears the other choices.

What would a useful visit lead to? Optional

Choose any that fit. “Not sure yet” clears the other choices.

Perhaps people cannot find your opening hours, your old site feels dated, or you want fewer back-and-forth booking emails. Include any audience or goal not covered above.

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